Our Culture

These are the principles that guide how we work at Adpharm. They're not just nice ideas - they're how we actually operate day-to-day.

How We Work

1. Details Matter

Attention to detail is the most important thing in anything we do. Before you ship anything, ask yourself: "Would an Airbnb engineer be proud of this?" "Would Google put out something like this?" That's the bar we're setting. We're not just building software - we're building something that belongs alongside the best companies in the world.

2. Present Your Own Work

Never let someone else present your work. If you built it, you explain it. You know it best, and taking ownership builds confidence.

3. Keep It Simple, Stupid

Simple solutions are usually better solutions. If you can't explain it clearly, it's probably too complicated.

4. Most Work Isn't Important

Here's the truth: most of the work you do will be forgotten in a week, a month, or a year. That feature you're stressed about? It might get replaced next quarter. That's not depressing - it's liberating. When you accept that most work isn't important in the grand scheme of life, you can focus on what really matters: the people you work with, the culture you build, and the team's shared accomplishments.

5. We Tell the Truth to Help, Not Hurt

We tell the truth to help people, not hurt people. If something isn't working, don't just say it's bad - explain why and suggest what could be better. The truth is important, but helpful truth is what moves us forward.

6. AI is Required, Not Optional

Using AI tools isn't just encouraged - it's required. We must position ourselves as a business and as individuals so that AI advancements benefit us, because they're coming whether we like it or not. Learn the tools, integrate them into your workflow, and stay ahead of the curve. (This document was generated with the help of Claude.)

7. Remember to Think

Tasks make it easy to just do the work and be done with it. But think about it. Ask questions. Why are we doing this? Why is the client doing this? We're in the business of doing things as well as they can be done. See our first commandment.

In Practice

These principles guide our daily decisions. They're not rules carved in stone - they're guidelines that help us work better together and build better products.

When you're stuck on a decision, ask yourself which choice best reflects these principles. That'll usually point you in the right direction.